{"id":16411,"date":"2023-06-17T09:25:20","date_gmt":"2023-06-17T17:25:20","guid":{"rendered":"https:\/\/gayecho.com\/news\/?p=16411"},"modified":"2023-06-17T09:25:20","modified_gmt":"2023-06-17T17:25:20","slug":"kompanije-i-sportski-timovi-trpe-bojkot-zbog-podrske-lgbtq-pravima","status":"publish","type":"post","link":"https:\/\/gayecho.com\/news\/kompanije-i-sportski-timovi-trpe-bojkot-zbog-podrske-lgbtq-pravima\/","title":{"rendered":"Kompanije i sportski timovi trpe bojkot zbog podr\u0161ke LGBTQ pravima"},"content":{"rendered":"<p><strong>Bejzbol tim Los An\u0111eles Dod\u017eersi, popularni lanac Target, proizvodja\u010d piva Bad Lajt \u2013 u poslednjih mesec dana svi su do\u017eiveli bojkot od strane svojih potro\u0161a\u010da i gledalaca zbog marketinga koji je namenjen LGBTQ populaciji.<\/strong><\/p>\n<p>Vi\u0161e od 40 godina, grupa dreg kraljica nazvana \u201cSestre ve\u010dite indulgencije\u201d pojavljuje se u kostimima kalu\u0111erica da bi podr\u017eala prava LGBTQ osoba I prikupila novac za borbu protiv HIV-a i sli\u010dne ciljeve.<\/p>\n<p>Kada je bejzbol tim Los An\u0111eles Do\u017eers objavio da \u0107e ta grupa ovog meseca dobiti njihovu nagradu Heroja lokalne zajednice, neki \u010dlanovi zajednice, kao \u0161to je Dajana Ajga, su se usprotivili tome. Ajga, koja \u017eivi u Los An\u0111elesu i u\u010destvovala je na takozvanom \u201cmitingu slobode\u201d u znak podr\u0161ke Donaldu Trampu na Beverli Hilsu, ka\u017ee da se nastup \u201csestara\u201d ne bi dopao fanovima.<\/p>\n<p>\u201cAko zagovarate dreg kraljice kao Dod\u017eersi, nanosite \u0161tetu svom timu jer ve\u0107ina ljudi koja gleda utakmice Dod\u017eersa ne \u017eeli da vidi dreg kraljice.\u201d<\/p>\n<p>Senator sa Floride Marko Rubio, republikanac, pisao je ameri\u010dkoj profesionalnoj bejzbol ligi, postavljaju\u0107i pitanje da li je sport inkluzivan i u odnosu na hri\u0161\u0107ane. Dod\u017eersi su otkazali nagradu, ali su onda istrpeli sna\u017ene kritike LGBTQ zajednice i odlu\u010dili da ipak sprovedu prvobitni plan.<\/p>\n<p>\u201cRado \u0107emo primiti nagradu. \u0160to se nas ti\u010de, poenta nije u nagradi. Za nas to nije motivacija. To radimo zato \u0161to volimo, ja prosto volim ovu \u0161minku, mislim da izgledam divno. Ali tako\u0111e volimo da koristimo dreg da bismo pomagale ljudima\u201d, ka\u017ee dreg kraljica Sestra Juniti.<\/p>\n<p>Jun je u Americi \u201cmesec ponosa\u201d a dok korporacije razmatraju rizik od plasiranja robe sa LBGTQ temom, stanovnik Los An\u0111elesa Greg Donovan ka\u017ee da kompanije treba da se dr\u017ee dalje od politike.<\/p>\n<p>\u201cNe \u017eelim da se politika ili ne\u010diji stavovi me\u0161aju sa hranom koju jedem ili pivom koje pijem.\u201d<\/p>\n<p>U aprilu, transrodna influenserka Dilan Malvejni promovisala je glavnu ameri\u010dku pivaru na dru\u0161tvenim mre\u017eama. \u201cOvog meseca slavim 365. dan od kako sam \u017eena, a Bad Lajt mi je poslao najbolji mogu\u0107i poklon, limenku sa mojim likom.\u201d<\/p>\n<p>\u0160iva Bageri, organizatorka Mitinga slobode na Beverli Hilsu, ka\u017ee da je to vre\u0111a.<\/p>\n<p>\u201cTako omalova\u017eavate \u017eene. Posebno u slu\u010daju Dilan Malvejni \u2013 kada ka\u017ee \u2013\u201cto je prvi dan da sam \u017eensko.\u201d Da li mi tako govorimo? Ma hajde, predstavlja \u017eene u ba\u0161 lo\u0161em svetlu.&#8221;<\/p>\n<p>Mu\u0161terije su bojkotovale Bad Lajt, a prodaja je opala skoro 30%, prema podacima publikacije Beer Business Daily.<\/p>\n<p>Profesorka marketinga D\u017eoana \u0160varc ka\u017ee da uticaj tog bojkota mo\u017eda ne\u0107e dugo trajati.<\/p>\n<p>\u201cKada krenete da terate ljude da bojkotuju pivo, to mo\u017eda nisu ljudi koji imaju posebno jaka ose\u0107anja o tome. A \u010dak i da ih imaju, jedna od stvari koja se dogodila je da je Bad Lajt postao popularan ne samo me\u0111u ljudima koji su LGBT, ve\u0107 i njihovim prijateljima i saveznicima.\u201d<\/p>\n<p>Lanac Target vi\u0161e od deset godina prodaje robu posebno ra\u0111enu za mesec ponosa, ali sada mora da povu\u010den neke article zbog \u017ealbi mu\u0161terija da prodaje deci robu sa LGBTQ temom.<\/p>\n<p>Izvor: Glas Amerike<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bejzbol tim Los An\u0111eles Dod\u017eersi, popularni lanac Target, proizvodja\u010d piva Bad Lajt \u2013 u poslednjih mesec dana svi su do\u017eiveli bojkot od strane svojih potro\u0161a\u010da i gledalaca zbog marketinga koji [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[11],"tags":[39,194,91,29,73],"class_list":["post-16411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-drustvo","tag-aktivizam","tag-glas-amerike","tag-homofobija","tag-sad","tag-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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