{"id":14012,"date":"2021-08-08T01:44:26","date_gmt":"2021-08-08T09:44:26","guid":{"rendered":"https:\/\/gayecho.com\/news\/?p=14012"},"modified":"2021-08-08T01:44:26","modified_gmt":"2021-08-08T09:44:26","slug":"snikers-povukao-reklamu-posle-optuzbi-da-siri-homofobiju","status":"publish","type":"post","link":"https:\/\/gayecho.com\/news\/snikers-povukao-reklamu-posle-optuzbi-da-siri-homofobiju\/","title":{"rendered":"Snikers povukao reklamu posle optu\u017ebi da \u0161iri homofobiju"},"content":{"rendered":"<p><strong>Kompanija se izvinila zbog \u201enesporazuma&#8221; po\u0161to je reklama za \u0161pansko tr\u017ei\u0161te nai\u0161la na brojne kritike.<\/strong><\/p>\n<p>Kompanija Snikers u \u0160paniji povukla je kontroverznu TV reklamu koju su mnogi kritikovali da je homofobna.<\/p>\n<p>U 20 sekundi koliko reklama traje, \u0161panski influenser Ales Hivaha pretvara se u bradatog \u010doveka sa dubokim glasom kad pojede Snikers sladoled.<\/p>\n<p>Video je postao viralan pro\u0161le nedelje, a pojedini su pozvali na bojkot Snikers proizvoda.<\/p>\n<p>Brend koji proizvodi \u010dokoladice izvinio se za sve \u201enesporazume koje je reklama mogla da izazove&#8221;.<\/p>\n<p>U njoj, Hivaha u baru na pla\u017ei sa prijateljem od konobara tra\u017ei \u201eseksi sok od pomorand\u017ee sa vitaminima A, B i C&#8221;.<\/p>\n<p>Konobar ga, zbunjeno, ponudi Snikers sladoledom. Kada uzme zalogaj, Hivaha se pretvara u \u010dovek sa bradom.<\/p>\n<p>\u201eBolje?&#8221; pita prijatelj.<\/p>\n<p>\u201eBolje&#8221;, odgovara on i dalje se nastavlja slogan \u201eKad si gladan, nisi sav svoj&#8221;.<\/p>\n<p>Ovaj spot nai\u0161ao je na seriju optu\u017ebi na dru\u0161tvenim mre\u017eama da vre\u0111a gej ljude.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"es\" dir=\"ltr\">Parece ser que comiendo <a href=\"https:\/\/twitter.com\/snickers_es?ref_src=twsrc%5Etfw\">@snickers_es<\/a> se te quita la pluma y ya \u201cest\u00e1s mejor\u201d. \u00bfPero c\u00f3mo sigue habiendo campa\u00f1as as\u00ed? &#x1f92e; <a href=\"https:\/\/twitter.com\/hashtag\/Homofobia?src=hash&amp;ref_src=twsrc%5Etfw\">#Homofobia<\/a><a href=\"https:\/\/t.co\/ccdtn7BfAw\">pic.twitter.com\/ccdtn7BfAw<\/a><\/p>\n<p>&mdash; Mario Montes (@mariomnts) <a href=\"https:\/\/twitter.com\/mariomnts\/status\/1423022490025086983?ref_src=twsrc%5Etfw\">August 4, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u201eSramota je i vrlo \u017ealosno da i dalje postoje kompanije koje ponavljaju stereotipe i promovi\u0161u homofobiju&#8221;, napisali su na Tviteru iz dr\u017eavne Federacije lezbejki, gej i biseksualnih ljudi.<\/p>\n<p>Homofobija podrazumeva iracionalni strah i predrasude prema homoseksualcima i homoseksualnosti.<\/p>\n<p>\u0160panska ministarka za jednakost Irene Montero pridru\u017eila se kritikama.<\/p>\n<p>\u201ePitam se kome je palo na pamet da bi homofobija mogla da bude dobra biznis strategija&#8221;, napisala je na Tviteru.<\/p>\n<p>\u201eNa\u0161e dru\u0161tvo je raznoliko i tolerantno. Nadam se da \u0107e to nau\u010diti i oni koji imaju mo\u0107 da donose odluke o tome \u0161ta \u0107emo gledati u reklamama i TV emisijama.&#8221;<\/p>\n<p>Levi\u010darska partija Podemos istakla je da je reklama nastavak serije homofobnih zlo\u010dina iz mr\u017enje, koji su se desili u \u0160paniji poslednjih meseci.<\/p>\n<p>\u201eSuo\u010davamo se sa talasom LGBTI-fobije i napadima, pa \u010dak i ubistvima, a Snikers nije mogao da smisli bolju ideju da napravi reklamu osim one koja vam govori da nisi svoj, ako si feminiziran&#8221;, navode na Tviteru.<\/p>\n<p>U maju je pet ljudi povre\u0111eno u tri razli\u010dita napada tokom jednog vikenda u Barseloni.<\/p>\n<p>U \u010detvrtak, \u0161panski deo Snikersa saop\u0161tio je da \u0107e povu\u0107i reklamu i izvinili su se za \u201esve nesporazume&#8221; koje je mogla da izazove.<\/p>\n<p>\u201eU ovoj specifi\u010dnoj kampanji cilj je bio da u prijateljskom i opu\u0161tenom tonu prenesemo poruku da glad mo\u017ee da promeni tvoj karakter&#8221;, naveli su u saop\u0161tenju.<\/p>\n<p>\u201eNijednog trenutka nije bila namera da se neki pojedinac ili grupa uvredi ili stigmatizuje.&#8221;<\/p>\n<p>Portparol \u010ditave kompanije Mars Rigli ka\u017ee da se duboko izvinjavaju za svaku \u0161tetu koju je reklama izazvala i da prepoznaje da su pogre\u0161ili.<\/p>\n<p>\u201eOzbiljno shvatamo jednaka prava svakog pojedinca i inkluziju.<\/p>\n<p>\u201e\u017delimo svet gde je svako slobodan da bude to \u0161to jeste i verujemo da kao poslodavci i oni koji se reklamiraju imamo odgovornost i va\u017enu ulogu da napravimo takav svet&#8221;, dodao je portparol.<\/p>\n<p>Ovo nije prvi put da se Snikers na\u0161ao pred ovakvim kritikama.<\/p>\n<p>I 2008. godine povu\u010dena je njihova reklama u kojoj se za trka\u010da u brzom hodanju ka\u017ee da je \u201esramota za mu\u0161ki rod&#8221; zbog optu\u017ebi da je uvredljiva za gej ljude.<\/p>\n<p>Izvor: BBC<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kompanija se izvinila zbog \u201enesporazuma&#8221; po\u0161to je reklama za \u0161pansko tr\u017ei\u0161te nai\u0161la na brojne kritike. Kompanija Snikers u \u0160paniji povukla je kontroverznu TV reklamu koju su mnogi kritikovali da je [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14013,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[22],"tags":[426,91,113,80],"class_list":["post-14012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-bbc-news","tag-homofobija","tag-spanija","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snikers povukao reklamu posle optu\u017ebi da \u0161iri homofobiju - GayEcho<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gayecho.com\/news\/snikers-povukao-reklamu-posle-optuzbi-da-siri-homofobiju\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snikers povukao reklamu posle optu\u017ebi da \u0161iri homofobiju - GayEcho\" \/>\n<meta property=\"og:description\" content=\"Kompanija se izvinila zbog \u201enesporazuma&#8221; po\u0161to je reklama za \u0161pansko tr\u017ei\u0161te nai\u0161la na brojne kritike. 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