{"id":13824,"date":"2021-07-08T06:55:41","date_gmt":"2021-07-08T14:55:41","guid":{"rendered":"https:\/\/gayecho.com\/news\/?p=13824"},"modified":"2021-07-08T06:55:41","modified_gmt":"2021-07-08T14:55:41","slug":"lezbejke-u-reklami-za-lanac-zdrave-hrane-u-rusiji","status":"publish","type":"post","link":"https:\/\/gayecho.com\/news\/lezbejke-u-reklami-za-lanac-zdrave-hrane-u-rusiji\/","title":{"rendered":"Lezbejke u reklami za lanac zdrave hrane u Rusiji"},"content":{"rendered":"<p><strong>Lanac zdrave hrane u Rusiji VkusVil pokrenuo je oluju kritika na dru\u0161tvenim mre\u017eama nakon objavljivanja fotografije reklame na kojoj je porodica lezbijki, a onda ju je uklonio i izvinio se.<\/strong><\/p>\n<p>Reklama je izazvala bes protivnika, ali i onih koji su za LGBT zajednice, a koja je objavljena na sajtu VkusVill pod sloganom &#8220;recepti za porodi\u010dnu sre\u0107u&#8221;.<\/p>\n<p>Firma je rekla da je reklama namenjena osobama od 18 i vi\u0161e godina.<\/p>\n<p>Rusija zabranjuje bilo koji sadr\u017eaj za koji se smatra da \u0161iri homoseksualnu &#8220;propagandu&#8221; maloletnicima. Pored tog zakona iz 2013. godine, Rusija zabranjuje gej brakove i usvajanje deca gej parovima.<\/p>\n<p><strong>Umesto fotografije na kojoj je prikazana &#8220;nova tradicionalna porodica&#8221; na kojoj su majka Juma, \u0107erke Mila i Alina i Alinina devojka Ksju\u0161a, VkusVill sada prikazuje &#8220;staru tradicionalnu porodicu&#8221; pod istim sloganom.<\/strong><\/p>\n<p>Ispod nove fotografije, koju mo\u017eete da pogledate\u00a0<a href=\"https:\/\/vkusvill.ru\/articles\/retsepty-semeynogo-schastya.html#\" target=\"_blank\" rel=\"noopener\">ovde<\/a>, firma je napisala izvinjenje.<\/p>\n<p>&#8211; Postojao je \u010dlanak koji je povredio ose\u0107anja mnogih na\u0161ih mu\u0161terija, osoblja, partnera i dobavlja\u010da. \u017dalimo \u0161to se ovo dogodilo, i smatramo ovo objavljivanje na\u0161om gre\u0161kom, manifestacijom neprofesionalnosti odre\u0111enih zaposlenih. Menad\u017eeri firme izrazili su duboko izvinjenje &#8211; napisala je kompanija.<\/p>\n<p><strong>Nakon \u0161to je uklonila prvu fotografiju, firma je primila hiljade komentara, ve\u0107inu kriti\u010dnih.<\/strong><\/p>\n<p>&#8211; Da li \u0107e ljudi zaista bojkotovati grickalice i tre\u0161nje zbog lezbijki? Naravno da ne. Ali sada obe strane mrze prodavca &#8211; napisala je istaknuta influenserka Ksenija Sob\u010dak na Instagramu.<\/p>\n<p>&#8211; Sramota, veoma razo\u010daravaju\u0107e &#8211; komentarisala je peva\u010dica Moze Montana.<\/p>\n<p><strong>Mila, jedna od \u0107erki prikazanih na kontroverznoj reklami, ka\u017ee da je nakon objavljivanja primila pretnje ubistvom porodice i homofobi\u010dno zlostavljanje.<\/strong><\/p>\n<p>&#8211; Me\u0111utim, primila sam i puno poruka podr\u0161ke &#8211; dodala je.<\/p>\n<p>Originalnu reklamu firma je objavila 30. juna, sa slede\u0107om porukom: &#8220;Mislimo da bi bilo licemerno da se ne govori o pravim porodicama me\u0111u na\u0161im kupcima. Savetujemo vam da razmotrite sve prednosti i nedostatke pre nego \u0161to pro\u010ditate ovaj \u010dlanak&#8221;.<\/p>\n<p>Objavljena je na kraju meseca gej parade.<\/p>\n<p>Homofobija je \u0161iroko ra\u0161irena u Rusiji, a mnogi identifikuju LGBT+ aktiviste sa zapadnim liberalnim vrednostima, koji se vide kao suprotsnost ruskoj tradiciji.<\/p>\n<p>Rusija je me\u0111u najni\u017ee rangiranim zemljama u godi\u0161njoj analizi LGBT+ prava u Evropi, tvrdi grupa ILGA-Europe.<\/p>\n<p>Izvor: Telegraf.rs<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"ru\" dir=\"ltr\">\u0440\u043e\u0441\u0441\u0438\u0439\u0441\u043a\u0438\u0439 \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u00ab\u0432\u043a\u0443\u0441\u0432\u0438\u043b\u043b\u00bb \u0440\u0435\u0448\u0438\u043b \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0432 \u043d\u0435\u0439 \u043e \u0441\u0432\u043e\u0438\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u0445, \u0438 \u043e\u0434\u043d\u0438\u043c\u0438 \u0438\u0437 \u043d\u0438\u0445 \u0441\u0442\u0430\u043b\u0430 \u043b\u0433\u0431\u0442-\u0441\u0435\u043c\u044c\u044f &#x1f90d;&#x1f3f3;&#xfe0f;&#x200d;&#x1f308; \u043a\u0430\u043a \u0436\u0435 \u044f \u0440\u0430\u0434 \u0432\u0438\u0434\u0435\u0442\u044c, \u0447\u0442\u043e \u0432\u0441\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u0435 \u0447\u0438\u0441\u043b\u043e \u043d\u0430\u0448\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u0436\u0435 \u043d\u0435 \u0431\u043e\u044f\u0442\u0441\u044f, \u0430 \u0441\u0447\u0438\u0442\u0430\u044e\u0442 \u0432\u0430\u0436\u043d\u044b\u043c \u0433\u043e\u0432\u043e\u0440\u0438\u0442\u044c \u043e \u0441\u0432\u043e\u0435\u0439 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0435 \u043b\u0433\u0431\u0442-\u043b\u044e\u0434\u0435\u0439. \u0441\u043f\u0430\u0441\u0438\u0431\u043e \u0432\u0430\u043c! <a href=\"https:\/\/t.co\/isPe2CVMmj\">pic.twitter.com\/isPe2CVMmj<\/a><\/p>\n<p>&mdash; \u043f\u0430\u0440\u0435\u043d\u044c \u0441 \u043c\u0430\u043b\u044c\u0431\u043e\u0440\u043e (@BoyWithMarlboro) <a href=\"https:\/\/twitter.com\/BoyWithMarlboro\/status\/1410600122853908485?ref_src=twsrc%5Etfw\">July 1, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanac zdrave hrane u Rusiji VkusVil pokrenuo je oluju kritika na dru\u0161tvenim mre\u017eama nakon objavljivanja fotografije reklame na kojoj je porodica lezbijki, a onda ju je uklonio i izvinio se. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[91,34,186,32],"class_list":["post-13824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lezbos","tag-homofobija","tag-lezbos","tag-rusija","tag-telegraf-rs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lezbejke u reklami za lanac zdrave hrane u Rusiji - GayEcho<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gayecho.com\/news\/lezbejke-u-reklami-za-lanac-zdrave-hrane-u-rusiji\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lezbejke u reklami za lanac zdrave hrane u Rusiji - GayEcho\" \/>\n<meta property=\"og:description\" content=\"Lanac zdrave hrane u Rusiji VkusVil pokrenuo je oluju kritika na dru\u0161tvenim mre\u017eama nakon objavljivanja fotografije reklame na kojoj je porodica lezbijki, a onda ju je uklonio i izvinio se. 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